'App for Sad Singles': How does Cadbury 5 Star's mush detector app help singles on Valentine's Day?

Cadbury 5 Star has launched a mush detector app to acknowledge Valentine's Day 2023 for Singles

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With the arrival of February 7, Valentine Week 2023 has officially started. People around the world are expressing their love to their special ones. Although people open up to their loves ones every single day, Valentine's Week is of great significance as people around the world consider these 7 days as a week of love where every partner expects something special from their partner. Streets, roads, restaurants, shopping malls, parks, etc, almost all places are generally filled up with couples in Valentine's Week. This celebration of love sometimes makes Singles sad and even angry and depressed sometimes. Therefore, Cadbury 5 Star has launched a mush detector app to acknowledge Valentine's Day 2023 for Singles. 5 Star Mush detector is an app that helps Singles to avoid seeing couples in public places and enjoy their daily lives, especially in Valentine's week.

What is Cadbury 5 star's Mush app detector?

The ultimate offering from Cadbury 5 Star’s app to singles is solace. The app will allow users to find mush-free (without couples) restaurants and cafes to take refuge in. So you can sit back and do nothing, away from all the mush in the air. Now, the question arises how the app works? The answer is same like Google Map but with a twist. Users can also walk down an area and use the app’s AR overlay on street view mode. This will make them aware of mushy spots to avoid in the area and the shortest route away from them. To add to all the fun, users can help populate the map by reporting mushy spots during Valentine’s week and win exciting rewards.

The application have a dynamic map with real time updates using several data points such as florists selling roses, gift shops with Valentine’s specials, spots with a high density of couples, etc. The density of mush will be represented with a colour coded heat map with the reddest being indicative of intolerable mush. Alongside this, the app will also triangulate sales of Cadbury Dairy Milk Silk to determine where the couples and mush might be.

To understand in detail watch the video-

Valentine's Week

On 7th February Valentine’s week starts and the very first day to be celebrated is Rose Day. On this day people give various types of roses to their valentine. Some give rose of friendship while some give roses of love. Flowers and especially roses are the best way to convey your feeling to your love. The red rose represents love, the yellow represents friendship and the white roses are for soulmates.

Day 1- Rose Day - February 7, 2023

Valentine’s Day 2023: Best messages, quotes and pictures to send to your loved ones this Rose Day

Day 2- Propose Day- 8-Feb 2023

Day 3- Chocolate Day- 9-Feb 2023

Day 4- Teddy Day- 10-Feb 2023

Day 5- Promise Day- 11-Feb 2023

Day 6- Hug Day- 12-Feb 2023

Day 7- Kiss Day- 13-Feb 2023


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