'Brawl Stars’ Mobile Game: Kartik Aaryan's action packed superhero avatar as Brand Ambassador'

A Bollywood actor is the brand ambassador of Brawl Stars and the face of the new #AlagSaAction campaign.

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Brawl Stars, a fast-paced multiplayer team action game available on the App Store and Google Play, has enlisted Bollywood star Kartik Aaryan as a brand ambassador for Supercell's smash mobile product. Aaryan also features in the new #AlagSaAction promotional campaign for the game.

Brawl Stars, from the makers of Clash of Clans, Clash Royale, and Boom Beach, is a battle royale shooter with a fast-paced multiplayer style, appealing characters, and short, action-packed bouts that set it different from other battle royale shooters. Since its inception in 2018, Brawl Stars has evolved to become one of the most popular online mobile games, with global revenues of over $1 billion.

Brawl Stars has also seen tremendous growth in India, spawning a thriving esports ecosystem in the process, with tournaments like Superdiwali and the Skyesports Gaming Series allowing skilled players to compete against the best Brawlers in the country.

The #AlagSaAction campaign, which stars Kartik Aaryan, exemplifies Brawl Stars' unique take on multiplayer action, which has helped the game gain popularity in India. See video.

Aaryan says, “I've been a player since college, and I discovered Brawl Stars during the last lockdown. The pace and intensity of this unique game, as well as the fact that I could play it with friends, immediately drew me in. That makes it more enjoyable for me, as I enjoy friendly competition.” 

Aaryan adds, “It was great fun working with a brand that goes all out in the creative department. Everything about the process, from the story to the game, fit my personality well. For a change, I enjoyed playing with the action hero genre, and I hope the audience enjoys seeing a new avatar of mine!”

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Players compete in real-time 3v3 clashes and winner-takes-all solo or duo showdowns in Brawl Stars. In a number of three-minute game styles, players can battle with friends or solo across. They can also take part in special PvE and PvP events for a limited time only, where they can unlock and upgrade a range of Brawlers with skins, gadgets, and upgradeable super abilities.

The start of the new campaign coincides with the release of Brawl Stars' latest Brawl Pass,  bringing unique quests, exclusive rewards, and more.Indian supporters can also take advantage of special, limited-time offers within the game to celebrate the campaign.

Doug McCracken, Marketing Lead, Brawl Stars said, “Action is one of India's most popular game genres, and we're excited that players have responded so positively to our unique take on the genre. Kartik's unmatched talent, collaboration, and excitement for Brawl Stars made him the ideal candidate to bring a new level of creativity to Brawl Stars players all over India.”

About Supercell
Supercell is a mobile game developer with offices in San Francisco, Seoul, and Shanghai. Its headquarters are in Helsinki, Finland. Its games are compatible with both Apple's iOS and Google's Android operating systems and can be played on tablets and smartphones. Supercell has launched five games since its start in 2010: Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars.


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