PUMA India on February 20, 2023, launched a unique campaign to support its brand ambassador and Indian Women's Team Captain Harmanpreet Kaur. On February 20, 2023, PUMA Cricket took to its Twitter handle and shared a video showing that Google shows Rohit Sharma and Hardik Pandya as captains of Team India but leaves out Harmanpreet Kaur. PUMA asked fans to call out this hypocracy and start a hashtag of #IndianCricketTeamCaptainHarmanpreetKaur. "@ImHarmanpreet is ๐จ๐ฎ๐ซ ๐๐๐ฉ๐ญ๐๐ข๐ง too. We created the bias. Now letโs come together to fix it. But how? Flood social media with the hashtag #IndianCricketTeamCaptainHarmanpreetKaur Join the movement." wrote PUMA Cricket.
@ImHarmanpreet is ๐จ๐ฎ๐ซ ๐๐๐ฉ๐ญ๐๐ข๐ง too. We created the bias. Now letโs come together to fix it.
— PUMA Cricket (@pumacricket) February 20, 2023
But how? Flood social media with the hashtag #IndianCricketTeamCaptainHarmanpreetKaur
Join the movement. pic.twitter.com/cX8s3QeWer
Fans laud PUMA India's campaign
A user wrote, "We support this trend "
We support this trend ๐#IndianCricketTeamCaptainHarmanpreetKaur @GoogleIndia fix this!
— Aditya (@_adistrim_) February 23, 2023
"Wrong pathetic way to discriminate!" another user wrote.
Another user added, "Authorities considers Mens cricket as 'Cricket' & Womens Cricket as Cricket-W, So to know about Women Cricket Captain, kindly add women there.Question should be 'Why Mens Cricket isn't called Cricket Mens? Raise it.It should be Cricket M & W for equality."
๐คฃ LoL ๐ it's Wrong.
— Aryan (@IIaryanII) February 21, 2023
Authorities considers Mens cricket as 'Cricket' & Womens Cricket as Cricket-W, So to know about Women Cricket Captain, kindly add women there.
Question should be 'Why Mens Cricket isn't called Cricket Mens? Raise it.
It should be Cricket M & W for equality.
"Thought you support good sports. Turns out y'all bots. W-Cricket doesn't get the traffic M-cricket gets not because they are women but because marketing is weak. Less viewership = less ads = less sponsors. Matches are not as publicized as M-Cricket. Stop with the Tokenism." wrote another user.
It is pertinent to mention here that this year in February, Harmanpreet Kaur was roped in as PUMA India's latest brand ambassador. As part of the partnership terms, Harmanpreet will endorse the brandโs footwear, apparel, and accessories throughout the year. With this, Harmanpreet joins PUMAโs roster of brand ambassadors that include Virat Kohli, football stars Neymar Jr and Sunil Chhetri, boxer MC Mary Kom, cricketer Harleen Deol and Para-Shooter Avani Lekhara.... Read more at: https://currentaffairs.adda247.com/puma-india-named-indian-captain-harmanpreet-kaur-as-its-brand-ambassador.
Controversy over Harmanpreet Kaur's runout
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Harmanpreet Kaur's run-out was the single biggest event that completely turned the Women's T20 World Cup semi-final between India and Australia on its head. From being in a comfortable position of needing 41 runs off 33 balls, India faced the task of scoring 16 runs off the last over with only one recognised batter - Deepti Sharma - at the crease. India, in the end, lost the match by five runs as Australia marched on to the final. Harmanpreet's run-out was an event in itself. After reaching her half-century with a boundary, she swept Georgia Wareham between square-leg and deep mid-wicket.
Beth Mooney did exceptionally well to stop the boundary. She picked up the ball cleanly and threw it back at Harmanpreet's end. The Indian captain would be the first to admit that she perhaps took it a little bit easy in the last half of the run but then again, she was perhaps saving energy, not to forget she battled illness to play this game. Nine out of 10 times, she would have reached home even after that but Friday was the one odd day. Her bat got stuck on the ground and she was short when Australia keeper Alysa Healy took the bails off.
While most experts agreed that Harmanpreet was unfortunate to get run-out that way, former England captain Nasser Hussain talked about the Indian captain's errors. He termed Harmanpreet's ginger movement in the last half of the run as a 'school girl error' in the commentary.