Bollywood's latest release, Kisi Ka Bhai Kisi Ki Jaan, starring Salman Khan and Pooja Hegde, had an opening of Rs 15.81 crore on April 21, 2023. Despite the hype surrounding the film, it received mixed reviews from both critics and audiences. The opening day box office collection was underwhelming when compared to Salman Khan's previous Eid releases. Bharat (2019) tops the list with Rs 42.30 crore, followed by Sultan (2016) with Rs 36.54 crore, Ek Tha Tiger (2012) with Rs 32.93 crore, Race 3 (2018) with Rs 29.17 crore, and Bajrangi Bhaijaan (2015) with Rs 27.25 crore.
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According to film critic Taran Adarsh, KKBKKJ's first-day collection was weak in metropolitan cities but showed better numbers in mass pockets. It is important for the film's business to jump multi-fold on Eid. The film also starred Venkatesh Daggubati, Shehnaaz Gill, Palak Tiwari, Raghav Juyal, Siddharth Nigam, and Jassie Gill.