See How Coca-Cola responds as Cristiano Ronaldo act knocks off company’s $4billion market value

Cristiano Ronaldo's gesture toward Coca-Cola during the Portugal vs Hungary press conference has lowered the value of the beverage company's brand.

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Cristiano Ronaldo is a global superstar, and everything he does, on and off the field, has implications. The act of the Portugal captain asking people to drink water and avoid Coca-Cola immediately at the start of his team's press conference ahead of their Euro 2020 encounter against Hungary was certain to have consequences.

It is a well-known fact that Ronaldo takes the best possible care of his body. Even at 36 years old, the Portuguese superstar is capable of competing with players ten years his junior. Ronaldo noticed two Coca-Cola bottles in front of him as he arrived for Portugal's press conference with manager Fernando Santos and decided to remove them from the camera angle altogether.See video here.


Despite the fact that Coca-Cola is one of the sponsors of Euro 2020, Ronaldo did not hesitate to send a strong message, urging everyone to 'drink water' instead. The value of Coca-brand Cola's was wiped out by a startling 4 billion dollars as a result of such a suggestion by the global football sensation.

Also Read: VIRAL Video: Cristiano Ronaldo angrily removes Coca-Cola bottles at Euro 2020 presser, See Why?


It has been reported that Coca-Cola’s share price dropped from $56.10 to $55.22, taking a 1.6% dip right after Ronaldo's gesture. This saw the market value of the brand going down from $242bn to $238bn (a drop of $4bn).

Coca-Cola also issued a statement in response to Ronaldo's actions.The company said, “everyone is entitled to their drink preferences” as people have different “tastes and needs”.

“Players are served water, along with Coca-Cola and Coca-Cola Zero Sugar, when they arrive at our press conferences,” a representative for the Euro 2020 event said.

For many, Ronaldo is the greatest player in history and the GOAT. With over 300 million Instagram followers, he has a large social media following.


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