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As the Maha Kumbh 2025 began on Monday, companies across the spectrum are trying to capitalise on a huge opportunity to reach at least 45 crore people, and are likely to pour in thousands of crores in marketing campaigns and activities on the ground.

Brands likely to pour in Rs 2,000 crore for advertising as Maha Kumbh begins

Facebook has pledged to invest an additional $100 million to support journalists at a time when ad revenues are declining due to the economic impact of the new coronavirus.

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Brands likely to pour in Rs 2,000 crore for advertising as Maha Kumbh begins

Facebook pledges $100mn to support corona-hit news industry