Kelli Finglass, director of the Dallas Cowboys Cheerleaders and herself a former member, discussed the enduring appeal of the squad in light of recent attention on celebrities like Taylor Swift attending NFL games. She emphasized that the squad has long been supported by a diverse fan base, including women and children. Finglass highlighted the upcoming Netflix documentary, 'America’s Sweethearts: Dallas Cowboys Cheerleaders,' as a platform to showcase the squad’s broader impact beyond traditional fandom. The series, she noted, offers a candid look into the cheerleaders’ lives, blending their personal and professional journeys throughout the NFL season. Finglass expressed pride in how the show portrays the cheerleaders' dedication and skill, aiming to humanize their experiences for viewers. She underscored that while celebrities may bring added visibility, the cheerleaders remain focused on their intricate roles during games, maintaining a dedicated and disciplined approach amidst the stadium’s bustling atmosphere.
Who is Kelli Finglass?
Kelli Finglass, a key figure in the NFL as the director of the Dallas Cowboys Cheerleaders, has been an essential part of the team's operations since 1984. She graduated from the University of North Texas with a degree in international marketing. Finglass initially joined the team as a cheerleader and later became the first cheerleader to be automatically selected for a fifth season without re-auditioning. Her dedication and business acumen led her to roles as assistant director and eventually director in 1991.
In her current role, Finglass oversees the business aspects of the Dallas Cowboys Cheerleaders, turning them from a financial burden to a profitable entity through sponsorships and merchandising strategies. Her duties include managing daily operations, organizing appearances, judging auditions, and maintaining high standards for team members. Apart from her managerial role, she is a sought-after speaker on topics such as motivation and anti-drug advocacy, reflecting her broader influence in the sports and entertainment industries.
Finglass's innovations, such as creating the first swimsuit calendar video for NFL cheerleaders and establishing DCC Productions, have established industry standards and expanded the cheerleaders' presence in sports entertainment beyond football. Her accomplishments highlight her multifaceted role as a business manager, mentor, and ambassador for the Dallas Cowboys organization on a global scale